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Strategy & Research

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Who this is for

Before you commit to a market entry, a pricing change, or a head-to-head against a named rival, this cluster grounds the decision in real, cited evidence — who you're up against, what the wider landscape looks like, and how to turn a messy client brief into a quotable scope.

Every app here runs on the same honesty layer: each result rates its own confidence, lists what it couldn't determine, and cites the live source behind every claim — no single, uniformly certain-sounding verdict standing in for real evidence.

This group includes 7 apps: SWOT Analysis, PESTEL Analysis, Research Engine, Freelance Brief Translator, Competitor Analysis, Competitor Finder, Website Competitor Analysis.

Apps in Strategy & Research

SWOT Analysis

Generate a structured SWOT analysis based on company data.

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PESTEL Analysis

Analyze Political, Economic, Social, Technological, Environmental, and Legal factors.

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Research Engine

Multi-angle grounded research on any topic — overview, latest developments, data, and the counter-arguments — with an honest record of what could not be verified.

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Freelance Brief Translator

Turn a raw, messy client brief into a clear scope you can quote against — deliverables, what is in and out of scope, the questions to ask before you commit, and the risks.

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Competitor Analysis

Research up to three competitors and produce a grounded comparison brief.

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Competitor Finder

Discover who you are really up against. Describe your business and get a grounded, cited list of real competitors — who they are and what they offer.

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Website Competitor Analysis

A deep competitive teardown of a target website versus its rivals. We read the site first-hand, ground the competitive landscape in live sources, and synthesise where the target wins, where it is exposed, and what to do next.

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