Products / Website Competitor Analysis
Analysis app
Website Competitor Analysis
A teardown that reads your target site first-hand, not just what's said about it
Website Competitor Analysis reads a real website's actual rendered content before grounding the competitive landscape around it — ending in a synthesised verdict on where it wins, where it's exposed, and what to do next.
This screenshot is one section of a much longer report
What you're looking at above is a real, relevant slice of the dashboard — not the whole result. Every run also produces a full written report, with every section, source and citation included, which you can export as a PDF at any time from your History. See a real example of that full PDF report →
This app runs on its own and already gives a decent, cited answer by itself. But it's also one of 22 single apps in the suite — chain several of them together from across different groups in a Workflow, and each step hands its findings to the next, producing a deeper result and more data than any one app alone.
Why it works this way
Reads the site itself, not just search results about it
The engine reads the target URL's actual rendered content first-hand and prepends it to the grounded context — the analysis leans on what the site itself actually says before it leans on competitor intel.
Judged against its real goal
Declare whether the site is chasing lead generation, e-commerce sales, bookings, downloads or brand awareness, and the teardown judges its UX and positioning against that actual goal — not a generic conversion checklist.
Every competitor cited, never fabricated
3-6 real competitors, each with a stated edge and gap against the target, every one tied to a numbered source — the model can't write a raw name or link that wasn't actually found.
The evidence pass checks seven distinct categories — official statistics, market activity, local policy, trade sentiment, consumer trust, competitor proof, and regulatory context — before the teardown is written, not just a single grounded search.
How it works
Shape the teardown around your real goal and edge
Primary Conversion Goal keeps the judgement fair — a site built for bookings shouldn't be graded like an e-commerce store. Core Value Proposition goes further: it tells the engine to specifically test rivals against the exact strength you're claiming.
Chain it into something bigger
This app is a step in two different Workflows: Competitive Dossier (Competitor Finder → this teardown → Coverage Gap Mapper) and AI Visibility (this teardown → GEO Auditor → Content Generator).
What to put in the boxes
- Target URLRequired
- The website being torn down. The engine reads its actual rendered content first-hand — this isn't just a search about the site, it's a direct read of it.
- BusinessRequired
- What this business is or does — context that shapes the whole teardown.
- IndustryRequired
- The market or category it competes in.
- CompetitorsOptional
- Named rivals to compare against, one per line. Without these, the engine discovers comparable rivals itself.
- RegionOptional
- The geographic market, e.g. "UK". Also unlocks real sector statistics alongside the teardown.
- Primary Conversion GoalOptional — under "Sharpen"
- Lead generation / E-commerce sales / Bookings / Downloads-signups / Brand awareness. A teardown can only judge the site fairly against what it's actually trying to achieve.
- Core Value PropositionOptional — under "Sharpen"
- Your USP in one line. The engine hunts specifically for rivals who are weak against your claimed strength.
Good to know
- Nothing here is final — you can correct assumptions, resolve ambiguities, and re-run a refined pass.
- Every competitor comparison cites a real source — never a fabricated website or social link.
- Leave the sharpener fields blank for a broad teardown rather than one graded against a specific goal.
Built-in tutorial
Every app opens with a real, built-in tutorial covering how it works, use cases and tips for getting a sharper result — shown automatically the first time, and updated periodically by the Opis team as the tool evolves. Dismiss it per app, or turn tutorials off entirely in Settings.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Once a report is generated, translate it into any of 64 languages with high-accuracy transcreation — not literal machine translation.
The system first reads authoritative publications in the target language for this industry to calibrate tone and terminology, then renders the report to that standard. Both the original and the converted version persist — toggle or export either one, and change the target language any time.
Pricing
Included in the App Hub plan — App Hub £19.99/month unlocks this app and every other app in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per app. No free tier.