Products / Workflows / Competitive Dossier
Chained workflow
Competitive Dossier
Discover, tear down, and map — one verdict, not three separate reports
Real screenshots from one actual walk-through — one slide per app in this pipeline.
These slides are one real walk-through, not the whole result
The steps above are captured from one genuine run of this pipeline, demonstrating the "Before a big pitch or investment ask" use case below. Every step's own result feeds into a single composite dossier — synthesised into one verdict, not just the results placed side by side — which you can export as a real PDF at any time from your History. See a real example of that composite PDF dossier →
This is one of 9 chained workflows in the suite, each combining apps from across different groups so one step arms the next — producing a deeper, multi-angle result and more data than running any single app alone.
Competitive Dossier discovers your real competitors, tears down your site against them first-hand, maps where you're invisible, and synthesises all three into one strategic verdict.
Why it works this way
Each step arms the next
The competitors discovered in step one are wired forward automatically into the teardown and the coverage map — you never re-type a rival's name across three separate app runs.
Reads your site first-hand
The teardown step doesn't just search about your site — it reads its actual rendered content before judging positioning, offering and weaknesses against the field.
One synthesised verdict, not three disconnected reports
The findings from discovery, teardown and coverage mapping are combined into a single strategic read, not three separate PDFs you have to reconcile yourself.
The flagship workflow in the suite — the chain every other competitive app ultimately feeds toward.
How it works
Before a big pitch or investment ask
- Competitor Finder: Discovers who you're really competing against, cited — not the household names you assume, the ones actually gaining ground right now.
- Website Competitor Analysis: Tears your site down against those same discovered rivals — never re-typed — so the picture is a direct head-to-head, not a generic overview.
- Coverage Gap Mapper: Maps exactly where you're invisible against them, ranked by how fixable each gap is — the specifics a pitch deck can't paper over.
The advantage is walking into the room with a genuinely outside verdict on your position, not the confident story you'd tell yourself.
Traffic or leads quietly declining
- Competitor Finder: Surfaces who's newly gaining ground in your space — often the real cause before you've consciously noticed them.
- Website Competitor Analysis: Reads your site's actual current positioning against them, cited, rather than assumed from memory of how things used to look.
- Coverage Gap Mapper: Pinpoints exactly where your presence has fallen behind, ranked by impact vs effort to fix.
The advantage is diagnosing the real cause before spending budget on a fix aimed at the wrong problem.
Before a rebrand or repositioning
- Competitor Finder: A clean-slate read on who you're actually up against today — not who you assumed you were competing with years ago.
- Website Competitor Analysis: Naming your USP lets the teardown specifically test rivals against the new position you're considering, not the old one.
- Coverage Gap Mapper: Shows where the new positioning would need the most work to actually hold up once you commit to it.
The advantage is testing the new position against real competitive reality before committing budget to it.
Good to know
- Fill in the shared business details once — each step arrives pre-filled, and discovered competitor names flow forward automatically.
- The core value proposition field is optional but worth using — it steers the teardown to hunt rivals specifically weak against your claimed strength.
- The final dossier synthesises all three results into one verdict — not just the three reports side by side.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Pricing
Included in the Pro plan — Pro £19.99/month unlocks this workflow and every app and workflow in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per workflow. No free tier.