Products / Workflows / Product Gap
Chained workflow
Product Gap
Mine the market's real complaints, then turn the verified gap into copy
Real screenshots from one actual walk-through — one slide per app in this pipeline.
These slides are one real walk-through, not the whole result
The steps above are captured from one genuine run of this pipeline, demonstrating the "Building a sales battlecard vs a named rival" use case below. Every step's own result feeds into a single composite dossier — synthesised into one verdict, not just the results placed side by side — which you can export as a real PDF at any time from your History. See a real example of that composite PDF dossier →
This is one of 9 chained workflows in the suite, each combining apps from across different groups so one step arms the next — producing a deeper, multi-angle result and more data than running any single app alone.
Product Gap mines what the market actually complains about, maps your features against the field with every claim cited, then turns the verified differentiator into marketing copy.
Why it works this way
Your rival's friction becomes your opportunity
Name a main competitor and their friction is mined directly — their weakness becomes the angle your copy leads with, not a generic differentiation claim.
The verified differentiator writes the copy
The strongest cited marketing angle from the feature matrix — or the mined white space if the matrix found none — flows automatically into the content step.
Never a blank prompt by step three
By the time copy gets written, the marketing angle is already grounded in mined friction and a cited feature comparison — not assumed from scratch.
Every claim about a competitor's features is cited or omitted — never asserted without evidence, even inside a chained run.
How it works
Deciding what to build next
- Review Friction Miner: Surfaces what users of comparable products actually hate and what's missing — real signal, not internal assumption.
- Feature Matrix Builder: Maps table stakes versus your real differentiators versus verified deficits, ranked by impact and effort.
- Content Generator: Turns the confirmed priority into copy you can use to validate the roadmap call to stakeholders.
The advantage is prioritising the roadmap by verified market evidence, not internal opinion about what matters most.
Building a sales battlecard vs a named rival
- Review Friction Miner: Mines specifically what users say about that named rival — the real ammunition, not generalised complaints.
- Feature Matrix Builder: A direct, cited comparison against that same named rival's actual features.
- Content Generator: Copy that leads with the verified differentiator against that specific competitor.
The advantage is a battlecard built on cited claims, not the kind of vague competitive shade a sales rep can't back up on a live call.
Marketing copy that needs a real differentiator
- Review Friction Miner: Finds the real gap in the market — unmet demand nobody else is currently filling.
- Feature Matrix Builder: Confirms which of your features are a genuine differentiator, cited, not just asserted.
- Content Generator: Builds the copy around exactly that confirmed, evidenced differentiator.
The advantage is marketing claims you can actually defend if a prospect pushes back, because they're cited, not invented.
Good to know
- Naming a main competitor sharpens all three steps — without one, the mining and comparison run against the general category instead.
- Differentiators are honestly framed as "no contrary evidence found" — absence can't be proven, so never market these as an absolute claim.
- The final copy step only fires on a confirmed differentiator or a genuinely mined gap — never a generic marketing angle.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Pricing
Included in the Pro plan — Pro £19.99/month unlocks this workflow and every app and workflow in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per workflow. No free tier.