Products / Workflows / Crisis Response
Chained workflow
Crisis Response
Find out what's actually happening, see how exposed you are, then know what to say
Real screenshots from one actual walk-through — one slide per app in this pipeline.
These slides are one real walk-through, not the whole result
The steps above are captured from one genuine run of this pipeline, demonstrating the "A negative post spreading fast" use case below. Every step's own result feeds into a single composite dossier — synthesised into one verdict, not just the results placed side by side — which you can export as a real PDF at any time from your History. See a real example of that composite PDF dossier →
This is one of 9 chained workflows in the suite, each combining apps from across different groups so one step arms the next — producing a deeper, multi-angle result and more data than running any single app alone.
Crisis Response grounds research on the actual situation, runs a SWOT focused squarely on the crisis, and drafts copy built against the sharpest threat surfaced — synthesised into one response posture.
Why it works this way
The sharpest threat writes the copy
The top threat surfaced by the crisis-focused SWOT is pulled forward automatically as exactly what the response copy must pre-empt — not a generic crisis statement.
Focused on the crisis, not the whole company
The SWOT step is deliberately scoped to the situation at hand, not a generic company-wide analysis that dilutes attention away from what's actually wrong.
Built for urgency
Deliberately the shortest walk in the suite — three steps, no detours, because urgency is the persona a crisis actually demands.
The response decision itself — "how should [company] respond?" — is declared up front and grounds the research step directly.
How it works
A negative post spreading fast
- Research Engine: Grounds what's actually being said and how far it's spreading right now — not assumption or panic.
- SWOT Analysis: Reads exactly how exposed you are because of this specific situation — not a generic company SWOT.
- Content Generator: Drafts the response built directly against the sharpest threat the SWOT surfaced.
The advantage is responding to the real severity of the situation — not overreacting or underreacting on gut feel alone.
A product issue you must publicly address
- Research Engine: Grounds the facts of the situation and who is actually affected by it.
- SWOT Analysis: Reads your specific exposure from this issue against the named audience it affects.
- Content Generator: Builds the public statement addressing the exact concern the SWOT flagged as sharpest.
The advantage is a statement that answers the real worry people have, not a generic "we take this seriously" non-answer.
False or damaging claims from press or a rival
- Research Engine: Grounds what's actually being claimed and where it's spreading.
- SWOT Analysis: Reads how exposed you genuinely are to the claim landing — separate from how unfair it feels.
- Content Generator: Builds response copy that directly answers the specific claim, not a generic denial.
The advantage is a response proportionate to real exposure rather than emotion — the difference between calming a story and fuelling it further.
Good to know
- This chain is deliberately short — three steps, built for speed when something has actually gone wrong.
- The SWOT step is scoped to the crisis itself, not a general company SWOT — it reads exposure from THIS situation specifically.
- The content step is armed with the sharpest threat the SWOT found — it doesn't start from a blank brief.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Pricing
Included in the Pro plan — Pro £19.99/month unlocks this workflow and every app and workflow in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per workflow. No free tier.