Products / Writer's Brief
Analysis app
Writer's Brief
The angle that beats what's already published — not another generic outline
Writer's Brief scans the existing coverage on your topic and builds a working brief framed as information gain — what your piece can say that the top results don't, the sources worth citing, and the structure that gets AI search to cite you back.
This screenshot is one section of a much longer report
What you're looking at above is a real, relevant slice of the dashboard — not the whole result. Every run also produces a full written report, with every section, source and citation included, which you can export as a PDF at any time from your History. See a real example of that full PDF report →
This app runs on its own and already gives a decent, cited answer by itself. But it's also one of 22 single apps in the suite — chain several of them together from across different groups in a Workflow, and each step hands its findings to the next, producing a deeper result and more data than any one app alone.
Why it works this way
Framed as information gain, not just an outline
The recommended angle is measured directly against what existing coverage already says — and if that coverage turns out thin, the brief says so plainly, because that thinness IS the opportunity.
Every fact tied to a real source
The stats and sources worth citing are only ever pulled from what was actually found and verified — nothing quotable makes it into the brief without a citation behind it.
GEO structure notes for this exact piece
Specific moves for this topic — where to place the key statistic, a liftable definition, which headings should be phrased as the questions readers actually ask — not generic SEO advice recycled across every brief.
Free to start, and built from the same citability research the GEO Citability Auditor scores against — this is the entry point for the Writers & Content group.
How it works
The angle is framed as information gain, not just a hook
The recommended angle is judged specifically against what the existing coverage in the sources does NOT already say — if coverage is thin, the brief says so, because that thinness IS the opportunity. Angle Preference lets you test your own idea against that same bar instead of discarding it.
Chain it into something bigger
Writer's Brief opens Writer's Room (this brief → Content Generator) — build the working brief, then generate the copy against it directly.
What to put in the boxes
- TopicRequired
- What the piece is about.
- FormatRequired
- Blog post / Article / Newsletter / Guide.
- AudienceRequired
- Who will read it, e.g. "first-time landlords".
- Target KeywordOptional — under "Sharpen"
- The search phrase or question you want to own.
- Angle PreferenceOptional — under "Sharpen"
- An angle you already have in mind — the brief tests it against the existing coverage rather than replacing it outright.
- Desired LengthOptional — under "Sharpen"
- Short (under 800 words) / Standard (800–1500) / Long-form (1500+).
Good to know
- Nothing here is final — you can correct assumptions, resolve ambiguities, and re-run a refined pass.
- Every fact and statistic requires a citation — nothing quotable is invented, so anything unverifiable is left out rather than guessed.
- The structure notes are specific to this piece, not generic SEO advice — worth reading before you start drafting.
Built-in tutorial
Every app opens with a real, built-in tutorial covering how it works, use cases and tips for getting a sharper result — shown automatically the first time, and updated periodically by the Opis team as the tool evolves. Dismiss it per app, or turn tutorials off entirely in Settings.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Once a report is generated, translate it into any of 64 languages with high-accuracy transcreation — not literal machine translation.
The system first reads authoritative publications in the target language for this industry to calibrate tone and terminology, then renders the report to that standard. Both the original and the converted version persist — toggle or export either one, and change the target language any time.
Pricing
Included in the App Hub plan — App Hub £19.99/month unlocks this app and every other app in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per app. No free tier.