Products / ICP Synthesizer
Analysis app
ICP Synthesizer
Customer personas built from what real buyers actually say, not fiction
ICP Synthesizer builds evidence-based personas from observed complaint and community discussion — the hesitation, the triggers, and the exact venues they gather, each one honestly labelled by how much is inferred.
This screenshot is one section of a much longer report
What you're looking at above is a real, relevant slice of the dashboard — not the whole result. Every run also produces a full written report, with every section, source and citation included, which you can export as a PDF at any time from your History. See a real example of that full PDF report →
This app runs on its own and already gives a decent, cited answer by itself. But it's also one of 22 single apps in the suite — chain several of them together from across different groups in a Workflow, and each step hands its findings to the next, producing a deeper result and more data than any one app alone.
Why it works this way
Watering holes you can verify, not guessed
Every venue listed comes with the evidence actually observed there in the sources — a venue that wasn't genuinely seen in the material is left out, never a plausible-sounding guess.
Every persona rates its own evidence basis
Each persona is honestly labelled evidence-backed or partially inferred, so you know exactly how much weight to put on it before you act.
Told who NOT to target, too
An explicit anti-persona: who looks like an attractive buyer but tends to churn, haggle, or never actually close — as useful as knowing who to chase.
2-3 personas, never forced to a third when the evidence only supports two — an honest count beats a padded one.
How it works
Watering holes are observed, never guessed
This is the highest-invention-risk app in the suite by nature — personas are exactly where AI tends to write fluent fiction. Every watering hole (where a persona actually gathers) requires a citation to somewhere it was genuinely observed in the sources, and each persona honestly labels itself "evidence-backed" or "partially inferred".
Chain it into something bigger
This app runs standalone — it isn't currently a step inside one of the multi-app Workflows. Its personas pair naturally with Cold Outreach Engine or Content Generator once you know who you're actually writing for.
What to put in the boxes
- Product DescriptionRequired
- What you're selling, described plainly.
- Pain Point SolvedRequired
- The main problem it removes, stated plainly — this is what the engine mines real discussion around.
- Price TierOptional — under "Sharpen"
- Budget / Mid-market / Premium.
- RegionOptional — under "Sharpen"
- Your target market's geography. Also unlocks real demographic statistics for persona context.
- Existing Customer NotesOptional — under "Sharpen"
- Anything you already know about who actually buys from you — anchors the personas in your own reality, not just the market's.
Good to know
- Nothing here is final — you can correct assumptions, resolve ambiguities, and re-run a refined pass.
- Only 2–3 personas are produced — a third is never forced when the evidence only supports two.
- The anti-persona (who NOT to target) is often as valuable as the personas themselves.
Built-in tutorial
Every app opens with a real, built-in tutorial covering how it works, use cases and tips for getting a sharper result — shown automatically the first time, and updated periodically by the Opis team as the tool evolves. Dismiss it per app, or turn tutorials off entirely in Settings.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Once a report is generated, translate it into any of 64 languages with high-accuracy transcreation — not literal machine translation.
The system first reads authoritative publications in the target language for this industry to calibrate tone and terminology, then renders the report to that standard. Both the original and the converted version persist — toggle or export either one, and change the target language any time.
Pricing
Included in the App Hub plan — App Hub £19.99/month unlocks this app and every other app in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per app. No free tier.