Products / Feature Matrix Builder
Analysis app
Feature Matrix Builder
Table stakes, real differentiators, and the gaps rivals beat you on
Feature Matrix Builder maps your features against the market with every competitor claim cited — a 'differentiator' is framed honestly, never as a fabricated absolute.
This screenshot is one section of a much longer report
What you're looking at above is a real, relevant slice of the dashboard — not the whole result. Every run also produces a full written report, with every section, source and citation included, which you can export as a PDF at any time from your History. See a real example of that full PDF report →
This app runs on its own and already gives a decent, cited answer by itself. But it's also one of 22 single apps in the suite — chain several of them together from across different groups in a Workflow, and each step hands its findings to the next, producing a deeper result and more data than any one app alone.
Why it works this way
No claim without a citation
Every table-stakes and deficit claim requires a real source behind it — an unverifiable one is omitted rather than padded into the matrix.
Honest about what 'differentiator' actually means
A feature that appears to be yours alone is labelled 'no contrary evidence found in sources' — absence can't be proven, so it's never asserted as an unprovable fact.
Ranked by impact vs effort, calibrated to your scale
Roadmap priorities are weighted against your actual business scale — a genuine impact-vs-effort ranking, not a generic backlog dump.
Available as a marketing one-pager, a roadmap review, or a sales battlecard — the same cited comparison, shaped for who's reading it.
How it works
Shape the roadmap to your build capacity
Business Scale keeps deficits realistic — the roadmap priorities are ranked by impact vs effort, and this tells the engine what "effort" actually means for you, so you're not handed an enterprise-scale build list as a solo founder.
Chain it into something bigger
Feature Matrix Builder is the middle step in Product Gap (Review Friction Miner → this matrix → Content Generator) — mine the market's complaints, map your features against the field, then generate copy around the verified differentiators.
What to put in the boxes
- Your ProductRequired
- Your product's name.
- Core FeaturesRequired
- List your main features, one per line — this is what gets mapped against the market.
- CategoryRequired
- The market you compete in, specifically.
- CompetitorsOptional — under "Sharpen"
- Named rivals to compare against, one per line — up to three used. Without these, the comparison is against the general category.
- Business ScaleOptional — under "Sharpen"
- Startup/local / SMB/regional / Enterprise/national. Calibrates the roadmap priorities to what you can actually build.
Good to know
- Nothing here is final — you can correct assumptions, resolve ambiguities, and re-run a refined pass.
- Differentiators are honestly framed as "no contrary evidence found" — absence can't be proven, so never market these as an absolute claim.
- Every table-stakes and deficit claim is cited to a real source, not assumed.
Built-in tutorial
Every app opens with a real, built-in tutorial covering how it works, use cases and tips for getting a sharper result — shown automatically the first time, and updated periodically by the Opis team as the tool evolves. Dismiss it per app, or turn tutorials off entirely in Settings.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Once a report is generated, translate it into any of 64 languages with high-accuracy transcreation — not literal machine translation.
The system first reads authoritative publications in the target language for this industry to calibrate tone and terminology, then renders the report to that standard. Both the original and the converted version persist — toggle or export either one, and change the target language any time.
Pricing
Included in the App Hub plan — App Hub £19.99/month unlocks this app and every other app in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per app. No free tier.