Products / Coverage Gap Mapper
Analysis app
Coverage Gap Mapper
Find exactly where you're invisible against competitors — then a fix list ranked by impact vs effort
Coverage Gap Mapper scores your Presence, Depth and Freshness against named rivals, evidence-anchored and scored 0-100 — then ranks the fixes by what actually moves the needle, not a flat to-do list.
This screenshot is one section of a much longer report
What you're looking at above is a real, relevant slice of the dashboard — not the whole result. Every run also produces a full written report, with every section, source and citation included, which you can export as a PDF at any time from your History. See a real example of that full PDF report →
This app runs on its own and already gives a decent, cited answer by itself. But it's also one of 22 single apps in the suite — chain several of them together from across different groups in a Workflow, and each step hands its findings to the next, producing a deeper result and more data than any one app alone.
Why it works this way
Presence, depth and freshness — scored, not guessed
Three factors, each anchored to real evidence: 85+ on Presence means surfacing consistently everywhere competitors do; 15 means barely findable outside your own site. No factor is asserted without a citation behind it.
Fixes calibrated to who actually does the work
Declare your real marketing bandwidth — just you, a small team, or a full team — and the priority fixes are filtered to what's actually achievable. A solo founder is never told to launch a podcast.
Ranked by impact vs effort, not a flat list
Every fix carries its own impact rating, effort rating, and expected gain — so you know what to do first, not just a list of everything that's wrong.
The coverage score is judged by the same deterministic SPOTIS math used across Opis App Hub — stable month over month, not a number that reshuffles because the model felt differently on a re-run.
How it works
Shape the fixes to who's doing the work
Marketing Bandwidth is a real resourcing filter, not a formality — priorityFixes are graded on impact vs effort, and this tells the engine what "effort" actually costs you. Leave it blank and fixes are ranked without that ceiling.
Chain it into something bigger
Coverage Gap Mapper is the final step in Competitive Dossier (Competitor Finder → Website Competitor Analysis → this map) — discover rivals, tear down your site against them, then find exactly where you're invisible.
What to put in the boxes
- Brand NameRequired
- Your real, current trading name.
- CategoryRequired
- What you do, specifically — narrows what counts as a comparable presence.
- RegionOptional
- Where you operate. Also unlocks real official statistics for that area alongside the coverage scan.
- CompetitorsOptional
- Named rivals to compare against, one per line. Without these the map still runs, but against a general market read rather than specific rivals.
- Marketing BandwidthOptional — under "Sharpen"
- Just me / Small team / Full team. The fix list is capped to what you can actually resource — a solo operator won't be told to launch a podcast.
Good to know
- Nothing here is final — you can correct assumptions, resolve ambiguities, and re-run a refined pass.
- Every factor score comes with a cited justification, and dead zones are only listed when tied to a real source.
- Leave Competitors blank for a general market coverage read rather than a named head-to-head.
Built-in tutorial
Every app opens with a real, built-in tutorial covering how it works, use cases and tips for getting a sharper result — shown automatically the first time, and updated periodically by the Opis team as the tool evolves. Dismiss it per app, or turn tutorials off entirely in Settings.
Delivery integrations
Export any result as PDF, Word, HTML, Markdown, or plain text, and send it directly via Email, Telegram, Slack, Discord, Zapier, Make, n8n.
Once a report is generated, translate it into any of 64 languages with high-accuracy transcreation — not literal machine translation.
The system first reads authoritative publications in the target language for this industry to calibrate tone and terminology, then renders the report to that standard. Both the original and the converted version persist — toggle or export either one, and change the target language any time.
Pricing
Included in the App Hub plan — App Hub £19.99/month unlocks this app and every other app in the suite at this tier, plus a bring-your-own-API-key option. Not a separate charge per app. No free tier.